A case study is just a well-told project. The structure below works for a rebrand, a hospital audit, a kitchen refit or a sales campaign.
1. The problem, in one sentence
Start with what was wrong or what was needed. “The clinic’s waiting list had grown to fourteen weeks.” A reader who understands the problem will care about the solution.
2. Your role
Say plainly what you were responsible for and who else was involved. Hiring managers read this part closely. “I led the triage redesign with two nurse practitioners and the practice manager.”
3. What you did
Describe the two or three decisions that mattered, and why you made them. Leave out the things anyone would have done. The interesting part is usually a trade-off: what you chose not to do.
4. What happened
Give the result, ideally with a number and a time frame. “Waiting time fell to five weeks within a quarter.” If the project didn’t go to plan, say what you learned. Honest results build more trust than perfect ones.
Add one image or artefact
A photo, a diagram, a before-and-after, a page of the report, a screenshot. Even in non-visual work, one artefact makes the project feel real. Blur anything confidential.
Keep it short
Three hundred words is plenty for most projects. If someone wants more, they’ll ask, and that conversation is the point of the portfolio.
Every Fuccura template has a projects section with fields for exactly these parts: title, context, your role, description, image and links.