Rebecca HaleAnnual report 2026

2026 in review

Responsible for the whole business: people, customers and the numbers.

Rebecca Hale

General Manager

Birmingham, UK

The year in numbers

£45m
revenue
−3% → 9%
operating margin
260
people

Letter from the founder

Dear reader,

I run a £45m business unit with 260 people across sales, operations and customer service.

I took it from a loss to a 9% margin in three years, mainly by fixing service and keeping good people.

Rebecca

Milestones

  1. 2022

    General Manager

    Midland Fresh Foods, Food Service

  2. 2018

    Operations Manager

    Midland Fresh Foods

“Rebecca turned our worst-performing division into the one everyone wants to work in.”
Group CEO · Midland Fresh Foods

Governance & giving back

  • Business turnaround

    A 100-day plan for an underperforming unit.

  • Non-executive director

    Board seat for growing companies.

  • Mentoring

    For first-time general managers.

Education

  • Warwick Business School

    MBA, 2019