Brands people recognise, trust and choose again.
Barcelona
I manage a portfolio of three food and drink brands: positioning, packaging, campaigns and launches.
I launched a new range that became the category’s fastest seller in its first year.
“Sofia knows our shopper better than anyone in the business.”
Fable Foods
Senior Brand Manager, 2021–Present
Brook Drinks Co.
Brand Manager, 2017–2021
One day, with a written positioning.
Everything needed to launch a new product.
Choosing the right creative partner.