
▢Instalments at checkout+31% basket size
Interviewed 40 shoppers, found price shock at the final step, and shipped split-in-four payments in 9 weeks. Basket size up 31%, with defaults under target.
Updated 2025
aisha / README.md
I’ve been a product manager for nine years, mostly in payments and digital banking. I’m strongest at the start of a problem: research, sizing and saying no.
I lead squads of engineers and designers, write short specs people read, and measure everything against one number agreed before we start.
DiscoveryRoadmappingA/B testingSQLOKRsStakeholder managementMobile appsPayments

▢Instalments at checkout+31% basket size
Interviewed 40 shoppers, found price shock at the final step, and shipped split-in-four payments in 9 weeks. Basket size up 31%, with defaults under target.
Updated 2025

▢Onboarding in 4 minutes−62% drop-off
Mapped every step with compliance, removed seven screens and added Emirates ID scanning. Drop-off fell by 62% and approvals came same day.
Updated 2024

▢Merchant dashboardNPS 21 → 54
Built the three reports merchants asked for most, in Arabic and English. Support tickets halved and NPS more than doubled.
Updated 2023
Senior Product Manager · Regional payments app
2022 – Present
Senior Product Manager at Regional payments app
2019 – 2022
Product Manager at Digital bank