Marketing Manager
Sofia Marín · Barcelona
“The first marketing lead our sales team asked to keep.”
I lead a team of six across brand, content, paid and events for a B2B software company.
I plan around revenue, not vanity metrics, and I report honestly when something doesn’t work.
Marketing plan
A 12-month plan tied to revenue targets.
Fractional marketing lead
Two days a week.
Campaign review
What’s working, what to stop.