+31% basket size · Regional payments app · 2025
Instalments at checkout
Interviewed 40 shoppers, found price shock at the final step, and shipped split-in-four payments in 9 weeks. Basket size up 31%, with defaults under target.
Senior Product Manager
Aisha Rahman
I find the problem worth solving, then get a team to ship it on a steady rhythm.
Dubai · remote across GCCOpen to Group PM roles in fintech from January
Speaker, Seamless Middle East✦Reforge Product Strategy✦Speaker, Seamless Middle East✦Reforge Product Strategy✦
- 9
- years in product
- 4.2M
- users of what I shipped
- 31%
- best single lift
On stage
- 2025
Speaker, Seamless Middle East
Designing checkout for trust
- 2023
Reforge Product Strategy
Certificate
The PM engineers ask to work with: clear problems, short specs, and she protects the team’s focus.
Biography
I’ve been a product manager for nine years, mostly in payments and digital banking. I’m strongest at the start of a problem: research, sizing and saying no.
I lead squads of engineers and designers, write short specs people read, and measure everything against one number agreed before we start.
Career
2022 – Present
Senior Product Manager
Regional payments app
2019 – 2022
Product Manager
Digital bank
−62% drop-off · Digital bank · 2024
Onboarding in 4 minutes
Mapped every step with compliance, removed seven screens and added Emirates ID scanning. Drop-off fell by 62% and approvals came same day.
NPS 21 → 54 · Payments platform · 2023
Merchant dashboard
Built the three reports merchants asked for most, in Arabic and English. Support tickets halved and NPS more than doubled.
Product discovery sprintAED 22,000
Two weeks of research and a ranked opportunity list.
Fractional head of productFrom AED 28,000 / month
Two days a week for seed and Series A teams.