Sofia Marín
Campaigns people remember and numbers the CFO believes.
Barcelona
The short version.
I’ve led brand and growth for consumer fintech and food brands for ten years, from a two-person launch to a 40-person team.
I like work that is both loud and measurable: a poster on the metro and a dashboard that shows what it did.
210k
sign-ups in Q1
−41%
CAC vs plan
+21pt
retention
ClearBank · 2024
Money, minus jargon
OOH, radio and social for a new current account. 210k sign-ups in the first quarter at a CAC 41% under plan.
Northline · 2023
Run your city
A marathon partnership that turned a running app into the city’s training plan. +62% MAU.
Avena Foods · 2022
Oat milk era
Retail launch in 1,800 stores across Spain and Portugal.
ClearBank · 2023
Retention is the growth plan
The lifecycle programme that lifted 12-month retention from 54% to 75%.
2022 – 2025
ClearBank
Head of Brand & Growth
Led a team of 40 across brand, performance and lifecycle.
2018 – 2022
Avena Foods
Marketing Director
Took the brand from 200 to 1,800 stores.
“Sofia is the only marketer our finance team asks to present.”
Launch planning
Positioning, channels and a 90-day plan.
Growth audits
Where your next 20% is hiding.