Brands people recognise, trust and choose again.
Barcelona
The short version.
I manage a portfolio of three food and drink brands: positioning, packaging, campaigns and launches.
I launched a new range that became the category’s fastest seller in its first year.
3
brands managed
€22m
brand revenue
#1
new launch in category
2021 – Present
Fable Foods
Senior Brand Manager
2017 – 2021
Brook Drinks Co.
Brand Manager
“Sofia knows our shopper better than anyone in the business.”
Brand positioning workshop
One day, with a written positioning.
Launch plan
Everything needed to launch a new product.
Agency review
Choosing the right creative partner.