Articles, guides and newsletters people actually finish.
Barcelona
The short version.
I plan and write content for B2B software companies: guides, case studies, newsletters and webinars.
I measure content by the leads and customers it brings, and I cut what doesn’t work.
38%
newsletter open rate
+3×
content-sourced leads
200+
articles
2021 – Present
Northwind Pay
Content Marketing Manager
2018 – 2021
Talo
Content Writer
“Sofia’s case studies are the first thing our sales team sends to prospects.”
Content strategy
Topics, formats and a quarterly calendar.
Case study
Interview, writing and design brief.
Newsletter
Written and sent every fortnight.