I find the problem worth solving, then get a team to ship it on a steady rhythm.
Dubai · remote across GCC
The short version.
I’ve been a product manager for nine years, mostly in payments and digital banking. I’m strongest at the start of a problem: research, sizing and saying no.
I lead squads of engineers and designers, write short specs people read, and measure everything against one number agreed before we start.
9
years in product
4.2M
users of what I shipped
31%
best single lift
Regional payments app · 2025
Interviewed 40 shoppers, found price shock at the final step, and shipped split-in-four payments in 9 weeks. Basket size up 31%, with defaults under target.

Digital bank · 2024
Mapped every step with compliance, removed seven screens and added Emirates ID scanning. Drop-off fell by 62% and approvals came same day.

Payments platform · 2023
Built the three reports merchants asked for most, in Arabic and English. Support tickets halved and NPS more than doubled.

2022 – Present
Regional payments app
Senior Product Manager
2019 – 2022
Digital bank
Product Manager
“The PM engineers ask to work with: clear problems, short specs, and she protects the team’s focus.”
Product discovery sprint
Two weeks of research and a ranked opportunity list.
Fractional head of product
Two days a week for seed and Series A teams.