Signal portfolio template

▲ average return on ad spend 4.1× ◆ ad spend managed €14m ◆ cost per lead −32% ◆ Consulting two days a week▲ average return on ad spend 4.1× ◆ ad spend managed €14m ◆ cost per lead −32% ◆ Consulting two days a week▲ average return on ad spend 4.1× ◆ ad spend managed €14m ◆ cost per lead −32% ◆ Consulting two days a week▲ average return on ad spend 4.1× ◆ ad spend managed €14m ◆ cost per lead −32% ◆ Consulting two days a week▲ average return on ad spend 4.1× ◆ ad spend managed €14m ◆ cost per lead −32% ◆ Consulting two days a week▲ average return on ad spend 4.1× ◆ ad spend managed €14m ◆ cost per lead −32% ◆ Consulting two days a week

01 · average return on ad spend

4.1×

02 · ad spend managed

€14m

03 · cost per lead

−32%

Summary

I run paid search and social for e-commerce and B2B brands, with budgets from €5k to €200k a month.

I report on revenue and profit, not clicks.

Track record

2021 → Present
Performance Marketing Specialist · Independent
2018 → 2021
Digital Marketing Executive · Talo

Toolkit

Google Ads
Meta Ads
LinkedIn Ads
Analytics
Conversion tracking
Landing pages
A/B testing

“Sofia cut our ad bill by a third and sales went up.”

Founder · E-commerce client

Summary

Track record

Performance Marketing Specialist · Independent

Digital Marketing Executive · Talo

Toolkit