+31% basket sizeRegional payments app · 2025
Instalments at checkout
Interviewed 40 shoppers, found price shock at the final step, and shipped split-in-four payments in 9 weeks. Basket size up 31%, with defaults under target.
Live · Dubai · remote across GCC
Aisha Rahman
Senior Product Manager
I find the problem worth solving, then get a team to ship it on a steady rhythm.
01 · years in product
9
02 · users of what I shipped
4.2M
03 · best single lift
31%
Summary
I’ve been a product manager for nine years, mostly in payments and digital banking. I’m strongest at the start of a problem: research, sizing and saying no.
I lead squads of engineers and designers, write short specs people read, and measure everything against one number agreed before we start.
Results
+31% basket size
−62% drop-offDigital bank · 2024
Onboarding in 4 minutes
Mapped every step with compliance, removed seven screens and added Emirates ID scanning. Drop-off fell by 62% and approvals came same day.
NPS 21 → 54Payments platform · 2023
Merchant dashboard
Built the three reports merchants asked for most, in Arabic and English. Support tickets halved and NPS more than doubled.
Track record
- 2022 → Present
Senior Product Manager · Regional payments app
- 2019 → 2022
Product Manager · Digital bank
Toolkit
- Discovery
- Roadmapping
- A/B testing
- SQL
- OKRs
- Stakeholder management
- Mobile apps
- Payments
“The PM engineers ask to work with: clear problems, short specs, and she protects the team’s focus.”