01
Stillwater
- Client
- Stillwater Health
- Year
- 2024
- Scope
- Product
A sleep and breathing app for people who hate wellness apps. 4.8 stars from 22k ratings; featured by Apple in 14 countries.
Theo
Laurent.
I design calm products and the brands that make people trust them.
- products shipped
- 40+
- years
- 9
- Stillwater rating
- 4.8★
Profile
For nine years I’ve worked between brand and product: naming a thing, drawing its logo, then designing the app that has to live up to it.
I’m happiest early, when the problem is still fuzzy, and I stay through launch so the details survive engineering.
Selected work (04)
02
Fernhouse
- Client
- Fernhouse Nursery
- Year
- 2023
- Scope
- Brand
A new name, mark and voice for a family plant nursery opening its second and third shops.
03
Transit Live
- Client
- City of Porto
- Year
- 2021
- Scope
- Product
Real-time arrivals designed for a phone held in one hand, in the rain, while running.
04
Ledgerline
- Client
- Northwind Pay
- Year
- 2022
- Scope
- Product
A treasury dashboard finance teams actually open on Monday mornings.
Services
01
Brand identity
Name, mark, type, colour and a guide your team will actually use.
From $14k
02
Product design sprint
Four weeks from fuzzy problem to tested prototype.
From $18k
03
Design system audit
A frank review of your components and a plan to fix them.
$6k
Experience
- 2021–PresentStudio LaurentIndependent designer
- 2017–2021ShopifySenior Product Designer
- 2015–2017Pentagram (intern → junior)Designer
Theo gave us a brand our customers describe as ‘like the shop smells’. That’s a weird compliment and the best one we’ve had.
The rare designer who makes engineering faster, not slower.
Recognition
- 2024Apple Design Award finalist · Stillwater
- 2023Type Directors Club, Certificate of Excellence · Fernhouse
- 2023Brand New, Noted · Fernhouse identity